WHY ICARIA
What if longevity had an address?
In the eastern Aegean lies Ikaria — a rugged Greek island known for the remarkable longevity of its people.
It is one of five regions around the world identified as a Blue Zone.
Manganitis, Ikaria — Jules Verne Times Two / Wikimedia Commons, CC BY-SA 4.0
THE BLUE ZONES
Where longevity becomes a pattern.
Blue Zones are regions associated with exceptional longevity and healthy ageing, where unusually high numbers of people live into their 90s and beyond.
Researchers have found recurring patterns in how these communities move, eat, connect, rest and find purpose.
THE FIVE ORIGINAL BLUE ZONES
Hover or tap a location to read what researchers observed there.
THE ENVIRONMENT WE LIVE IN
Longevity isn't one secret.
There is no single ingredient behind the Blue Zones. Their longevity is associated with a combination of everyday behaviours, relationships, purpose and environment.
But every one of those things exists within a physical environment.
And every environment begins with something we experience every moment of every day: the air around us.
THE AIR WE BREATHE
Every environment begins with air.
We breathe thousands of litres of air every day. Fine particulate pollution can penetrate deep into the lungs and is associated with serious cardiovascular and respiratory health effects.
99%
of the world's population lived in places where WHO air-quality guideline levels were not met, according to WHO's assessment.
But we don't live on an island.
DELHI
We live in cities.
Delhi from the Jama Masjid — Jakub Hałun / Wikimedia Commons, CC BY-SA 4.0
We live in one of the world's most challenging urban air environments.
Outside our windows, the air is often beyond our control. The contrast could not have been greater.
SO WE BUILT ICARIA
A better environment begins at home.
We couldn't recreate Ikaria outside our windows. But we could rethink the air inside them.
Icaria continuously purifies outdoor air and introduces it into your home, creating a cleaner, protected indoor environment.
QUIET INFRASTRUCTURE
It belongs in the home.
Icaria is designed the way good building services are designed — installed once, maintained for you, and unnoticed afterwards. Industrial outside. Invisible inside.
A Blue Zone, at home.
Our ambition is simple: to create small Blue Zones inside the places where life actually happens.
Not by recreating an island. Not by promising a longer life. But by creating a cleaner indoor environment where people can live, breathe and be themselves.